Amae Co. is a business locally owned in the San Francisco Bay Area by Stacie Lucas who is the co-owner and designer. I not only follow the brand’s IG account @amae.co but her personal/family account @thelucasdaily and I absolutely love her.
She is very genuine and funny and off-beat and her kids are super cute and she makes it a point to interact with her followers in a meaningful way which keeps her accessible and lovable and one of the reasons why (I would think) people support her business. I know it is one of, many, the reasons I do! Not that I have tried to talk to her–I am very much an introvert so randomly starting convo is not my forte. But if I was one of those people that easily interacted with others, I’d totally choose to @ Stacie. Fact.
When I first became pregnant with my daughter (as I’ve said a million times before), I immediately began seeking out original, heirloom pieces for her closet. Amae Co. started out as Duchess & Lion, an Etsy shop–that’s where I was first introduced to Stacie’s work.
Back when she wasn’t making clothes more than a handful at a time and mamas were setting their clocks to get pieces when D&L would drop a new line. You know me, I love a good “crazy carting” experience.
Since then, D&L has grown and been rebranded to the current Amae Co. and I am still as in love with (if not more) the pieces. The photos below are from The Fish Bar drop, Amae Co.’s latest line.
I have been buying Stacie’s pieces for almost 3 years now and every item is superb. I fall in love with the shirt, dress, head-wrap, every time I put it on my baby girl. Another plus is that a wider range of more affordable pieces are showing up in her lines, all while remaining responsibly and ethically made. AND she has added a boys line as well! Now RJ and rock this brand with his sister. Win-win.