Brand Review: Amae Co.

Amae Co. is a business locally owned in the San Francisco Bay Area by Stacie Lucas who is the co-owner and designer. I not only follow the brand’s IG account but her personal/family account @thelucasdaily and I absolutely love her.

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She is very genuine and funny and off-beat and her kids are super cute and she makes it a point to interact with her followers in a meaningful way which keeps her accessible and lovable and one of the reasons why (I would think) people support her business. I know it is one of, many, the reasons I do! Not that I have tried to talk to her–I am very much an introvert so randomly starting convo is not my forte. But if I was one of those people that easily interacted with others, I’d totally choose to @ Stacie. Fact.

When I first became pregnant with my daughter (as I’ve said a million times before), I immediately began seeking out original, heirloom pieces for her closet. Amae Co. started out as Duchess & Lion, an Etsy shop–that’s where I was first introduced to Stacie’s work.












Back when she wasn’t making clothes more than a handful at a time and mamas were setting their clocks to get pieces when D&L would drop a new line. You know me, I love a good “crazy carting” experience.

Since then, D&L has grown and been rebranded to the current Amae Co. and I am still as in love with (if not more) the pieces. The photos below are from The Fish Bar drop, Amae Co.’s latest line.







I have been buying Stacie’s pieces for almost 3 years now and every item is superb. I fall in love with the shirt, dress, head-wrap, every time I put it on my baby girl. Another plus is that a wider range of more affordable pieces are showing up in her lines, all while remaining responsibly and ethically made. AND she has added a boys line as well! Now RJ and rock this brand with his sister. Win-win.

Summer Swim

I am totally in love with the swimsuits that have dropped this summer from some of my favorite small shops. As I have mentioned before, Texas summer is a HOT summer. Swimming, or at least getting hosed down, is mandatory. You might as well make sure your kiddos are the flyest kids at the pool, am I right?!


1.- Tiny Cottons – Stripes Swimsuit

2. Monochrome Swimsuit- Brand unknown & when I say “unknown” I mean I accidentally erased the credits and can’t

3. Crew & Lu- Black & White Teardrop One Piece Swimsuit

4. Batoko- Cactus Swimwear

5. Crew & Lu- Seaside One Piece Swimsuit

6. Amae- {012} Oxblood/Orange – I’m not usually a big fan of 2-piece swim suits for little girls. I do not agree with sexualizing any- and everything a girl puts on or does but I still lean more to the one-piece swimsuit for some reason that I can’t quite peg. (If I figure it out, I’ll get back to you on that). However, this color combo?! It’s too good to pass up. I would also like this swimsuit in my size.

Duchess + Lion Forces You To Fall In Love

I am simply in awe of this drop from Duchess + Lion. This is only the first half of their amazing SS15 designs and I hear that there are some great items coming soon for your little boys. I’ll let the pictures speak for themselves.

Enjoy + Happy Shopping!

(The Duchess + Lion website is live! Enter here)



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Dear Duchess + Lion, I Want It All

Duchess + Lion was the first mom-owned (this mom’s name is Stacie) small shop I came to love. Luckily, it was right around the time that she expanded from a one-woman design/production team to 3 seamstresses (or so I think that is the story) and opened an online e-commerce website Duchess + Lion which allowed for more mamas to get their hands on these amazing pieces. (Before this, she had a similar set up to the one I explained in my Elskan post).

The only down-side to being able to get me hands on more of Stacie’s amazing pieces? I get my hands on more of these amazing pieces! My bank account (and, I’m sure, my husband) weeps. Here are some of the item’s hanging in my baby girl’s closet. Go ahead, fall in love! But, fair warning! most of these pieces are sold out…


artiststyled bad apple





floral trouser


Before you catch the blues because you cant get your kiddos in these specific pieces, D+L will be dropping a new line this week! Go to the D+L website and look around, you will love the work and what they stand for. Here is a bit about them taken right from the website.

We care for humanity, our kids, and their future.  That is why our creations are and will always be ethically produced by manufactures in the United States that abide by fair labor laws.  We strongly believe in making a better tomorrow for all citizens, including our own two children.  We hand source every piece of fabric, create every pattern, and carefully oversee the stitching of every garment.  And above all else, we are a family here at Duchess and Lion Clothing, LLC.

Hard not to appreciate a brand like this, am I right? 

Until next time!